MICROSOFT PRIDE 24

IF AWARD (Microsoft Pride Campaign in 2024 | Integrated campaign / Educational)

For three consecutive years, Sterling has been partnering with Microsoft to create a distinctive visual language for Pride. Inspired by the many flags of the LGBTQI+ community, the campaign looks to support employees and people from the community in sharing their stories by promoting messages of intersectionality and unity.

To amplify the inclusivity of the campaign, we’ve created digital touchpoints in 20+ languages, and designed merchandise such as the Pride Xbox controller and Surface skins. We’ve partnered with the Microsoft team to create simple to use assets and guidelines for teams around the globe.

Client: Microsoft
Agency: Sterling
My role: Creative Design


https://www.fastcompany.com/91133393/why-microsoft-absolut-vodka-and-skittles-pride-activations-actually-worked

https://www.red-dot.org/project/make-pride-73062