SCL

https://www.linkedin.com/company/scl-llp/about/

Branding.

Objective: Develop a brand identity that reflects the impact that this ground-breaking partnership will have in the marketplace. The aim is to achieve a look and feel that is sophisticated and authoritative, but fresh and modern.

We crafted a bold, sophisticated brand for Shinder Cantor Lerner LLP (SCL), a firm founded on determination and a drive to create meaningful change in antitrust law. Partnering closely with the three founding lawyers, we translated their ambitious vision into a brand identity that reflects their integrity, expertise, and unwavering commitment to progress.

This clarity of purpose shaped every element—from their website to key messaging and visual identity—ensuring the firm launched with authority, sophistication, and a fresh, modern edge. The result is a brand that not only commands respect but also reinforces the firm’s mission to deliver impactful results in a rapidly evolving legal landscape.

Client: SCL
Agency: Sterling
My role: Graphic Design