Branding project for LA TERRAZA del MACA Café.
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The Museum of Contemporary Art Atchugarry (MACA) was inaugurated on January 8, 2022. It is located at km 4.5 on Route 104 in Manantiales, Uruguay, where the Pablo Atchugarry Foundation is also situated.
This building project, designed by Uruguayan architect Carlos Ott, covers more than 5,000 m². The MACA, along with the Sculpture Park that surrounds it, has become an attractive tourist and cultural destination throughout the year.
The museum houses the permanent Atchugarry collection, which contains more than one hundred works by Latin American, American, and European artists, including Gonzalo Fonseca, Julio Le Parc, Carlos Cruz-Diez, Joaquín Torres García, Ernesto Neto, and Carmelo Arden Quin.
Strategy, naming, branding for JUUBRN. (Julieta Barrionuevo). Studio based in Madrid.
Rebranding.
The main objective of this rebrand was to unleash the full potential of Salvaje as the best meat brand in Argentina and worldwide.
Branding. Logo & full graphic system. Brand Guidelines.
Strategy: Manu Freixas
Photography: Senda Films & Nicolás Lanusse
https://www.forbesargentina.com/negocios/salvaje-foodtech-carne-su-primera-ronda-semilla-va-us-2-millones-n61565
MICROSOFT PRIDE 24
IF AWARD (Microsoft Pride Campaign in 2024 | Integrated campaign / Educational)
For three consecutive years, Sterling has been partnering with Microsoft to create a distinctive visual language for Pride. Inspired by the many flags of the LGBTQI+ community, the campaign looks to support employees and people from the community in sharing their stories by promoting messages of intersectionality and unity.
To amplify the inclusivity of the campaign, we’ve created digital touchpoints in 20+ languages, and designed merchandise such as the Pride Xbox controller and Surface skins. We’ve partnered with the Microsoft team to create simple to use assets and guidelines for teams around the globe.
Client: Microsoft
Agency: Sterling
My role: Creative Design
https://www.fastcompany.com/91133393/why-microsoft-absolut-vodka-and-skittles-pride-activations-actually-worked
https://www.red-dot.org/project/make-pride-73062
SCL
https://www.linkedin.com/company/scl-llp/about/
Branding.
Objective: Develop a brand identity that reflects the impact that this ground-breaking partnership will have in the marketplace. The aim is to achieve a look and feel that is sophisticated and authoritative, but fresh and modern.
We crafted a bold, sophisticated brand for Shinder Cantor Lerner LLP (SCL), a firm founded on determination and a drive to create meaningful change in antitrust law. Partnering closely with the three founding lawyers, we translated their ambitious vision into a brand identity that reflects their integrity, expertise, and unwavering commitment to progress.
This clarity of purpose shaped every element—from their website to key messaging and visual identity—ensuring the firm launched with authority, sophistication, and a fresh, modern edge. The result is a brand that not only commands respect but also reinforces the firm’s mission to deliver impactful results in a rapidly evolving legal landscape.
Client: SCL
Agency: Sterling
My role: Graphic Design
MoveOn is a powerful force for change, where millions mobilize to fight for and realize a just society where everyone can thrive. Redesign the brand.
This direction was not selected!
Agency: RedPeak | Client: MoveOn | Account Director: Michelle Caganap | Creative Director: Andy Haug | Designer: Achu Fones
Branding: “With a flip of a switch, Earnin gives you the power to access and control your finances.”
Client: Earnin
Agency: Sterling
My role: Creative Design
To launch Intel’s new brand identity system, we created a printed and digital showpiece, highlighting the amazing true-life stories made possible by Intel technology. Part inspiration, part tactical tool, the Brand Book sets a new standard for what Intel looks, feels, and sounds like.
Merit Award Design Annual 2017 Graphis (Print | Branding)
Agency: RedPeak | Client: Intel | Account Director: Michelle Caganap | Creative Director: Andy Haug | Designer: Achu Fones | Production: Steve Lipman
Camping added fresh new dimension to the dining scene in Buenos Aires by reinventing the notion of Beer Garden to evoke the experience of camping outdoors.
I started working on this project while I was in Remolino with Santiago Goria. I was in charge of the direction and graphic design as a freelancer for 4 years.
Merit Award CMD: Diseño como estrategia de innovación
Merit Award BID14 Madrid: Diseño de Servicios
#Pride is in the simplest things. Access to healthcare. Having a family. Feeling safe. Simply existing.
At a time, when some are trying to roll-back progress and limit LGBTQIA+ rights, we felt compelled to share what's it all about and unapologetically invite everyone to expand and make more Pride.
Stories. Open-source design. Products. Donations. Commitments. There's soooooo much to Microsoft Pride.
Client: Microsoft
Agency: Sterling
My role: Creative Design
The High Concept (“THC”) founder Kevin Schoonover welcomes this growing market of both new and seasoned cannabis users to partake in a guided, mouth-watering, elevated dining experience right at their own kitchen tables.
The High Concept brand identity is strategically designed to spark excitement and trust in consumers of all ages and levels of cannabis comfort, and to distinguish the company within a bustling, increasingly crowded marketplace.
Branding and Website.
Client: The High Concept
Agency: Made Better Brands
My Role: Designer and Creative Director
World Strides
Educational Travel and Experiences
”We’ve updated our brand to better reflect this focus. The transformation and growth students experience on our trips is now represented in our logo, which can be interpreted as a series of open books, symbolizing learning and ever-evolving growth, and as soaring birds, our students—testing their independence and reaching new heights.”
The client, didn’t choose this direction.
worldstrides.com
Creative Director: Andrew Haug
The processor, Intel’s core offering, is the head and heart of consumer and enterprise computing, yet, in our daily experience with devices, the processor is entirely invisible.
As the defining characteristic, Kinetic Imagery communicate concept of “movement.” All of the KI capture this idea of “movement” in an energetic, fluid way that aligns with the Intel brand and highlights an expression of the power and performance of Intel products and the experiences those products enable.
Agency: RedPeak | Client: Intel | Account Director: Michelle Caganap | Creative Director: Andy Haug | Designer: Achu Fones | Production: Future Deluxe
Rebrand.
Client: Sensible Care
Agency: Sterling
My role: Creative Design
Sensible Care infuses humanity back into your virtual journey—from meaningful matches to expert teams, designed to support you every step of the way, from wherever you are.
It is about real people. Real connections between people.
Our symbol, "the link" signals these real connections between people.
And shows how the sum of each real connection becomes a network
Doing Things Media (DTM) is responsible for the most shareable, relatable, and culturally relevant memes and video content on the Internet. By publishing 100+ pieces of content per day across 25+ owned and operated brands, the company makes day-to-day life entertaining and engaging for 65M followers across social media.
I worked only on the logo for this project.
Client: Doing Things Media
Agency: Sterling
My role: Logo Design
Click to read the Blog Post about the Rebranding
The modern container experience
Design Director: Andrew Haug
The next great industrial revolution — Industry 4.0 — is here. IoT and smart devices are automating operational processes out of human hands and necessitating reinvention for the companies that depend on a manual approach. Formerly known as OnePlus Systems, Contelligent’s 30+ years of experience is how companies get the most from a new day for closed container monitoring. We’re trusted by SMBs and Fortune 100 members at every corner of the map to provide a depth of closed container knowledge many never knew they needed.
